Every morning, thousands of field sales reps across India head out with a list of outlets to visit. By evening, most have covered fewer than half. That is not a motivation problem. It is a planning problem, and it plays out in the same way, day after day, across field forces of every size.<\/p>\n
In CPG and FMCG businesses, where margins are thin and shelf presence directly affects revenue, poor route planning is not something you can afford to ignore. The time wasted between outlets, the fuel burned doubling back across town, the high-value store that keeps getting skipped because it sits awkwardly on the map, these add up to real losses, every single day.<\/p>\n
This guide walks through what route optimization software is, why it matters for CPG brands specifically, what to look for when evaluating a solution, and how connecting it with your SFA and DMS platforms is what makes it genuinely powerful.<\/p>\n