
Pick up a packet of biscuits at a kirana store. Behind it sits a long supply chain process. The wheat came from one state. Sugar and palm oil came from others. The biscuits were baked in a plant and s...
Read MorePicture this. A sales rep hits 110% of their target in March. The incentive is paid. In April, a large share of that stock comes back from distributors as returns and claims. The rep did nothing wrong...
Read MoreChannel stuffing is the practice of pushing more stock into the distribution channel than end customers will buy. The goal is simple. Hit the quarter-end number. The number looks great on the last day...
Read MorePick up a packet of biscuits at a kirana store. Behind it sits a long supply chain process. The wheat came from one state. Sugar and palm oil came from others. The biscuits were ba...
Read More
Picture this. A sales rep hits 110% of their target in March. The incentive is paid. In April, a large share of that stock comes back from distributors as returns and claims. The r...
Read More
Channel stuffing is the practice of pushing more stock into the distribution channel than end customers will buy. The goal is simple. Hit the quarter-end number. The number looks g...
Read More
Every Diwali, two things happen in Indian distribution. First, shelves go empty in the busiest week of the year. Then, a few weeks later, godowns fill up with stock nobody wants. B...
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An AI sales assistant connects business data with the questions sales teams ask every day. In an SFA and DMS environment, it can turn visits, orders, stock, schemes and channel act...
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A sales manager no longer has a data problem. Most teams collect more numbers today than they know what to do with. The real problem is different. The real problem is knowing which...
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