Sales Incentive Scheme for Salesmen: How to Design One That Rewards the Right Behaviour

Picture this. A sales rep hits 110% of their target in March. The incentive is paid. In April, a large share of that stock comes back from distributors as returns and claims. The r...

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Quarter-End Channel Stuffing and Secondary Sales Manipulation

Channel stuffing is the practice of pushing more stock into the distribution channel than end customers will buy. The goal is simple. Hit the quarter-end number. The number looks g...

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Festive Season Inventory Planning for FMCG Distributors: A Diwali 2026 Playbook to Avoid Stock-Outs and Dead Stock

Every Diwali, two things happen in Indian distribution. First, shelves go empty in the busiest week of the year. Then, a few weeks later, godowns fill up with stock nobody wants. B...

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From Dashboards to Decisions: How mAIsy Helps Sales Teams Act on Connected Data

An AI sales assistant connects business data with the questions sales teams ask every day. In an SFA and DMS environment, it can turn visits, orders, stock, schemes and channel act...

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Sales Data Analysis for FMCG, FMEG and Building Materials: A Daily Decision Framework

A sales manager no longer has a data problem. Most teams collect more numbers today than they know what to do with. The real problem is different. The real problem is knowing which...

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Distributor Credit Limit Management: How to Control Market Outstanding and Reduce DSO

Every distributor knows this feeling. Sales look great. The order book is full. Yet there’s barely enough cash to pay the next supplier invoice. The revenue is real. It’s just ...

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