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Peter Drucker famously remarked that measuring something leads to managing it. In today’s retail and distribution arena, however, a measurement alone w...
The sales environment for Consumer Packaged Goods (CPG) has never been straightforward. However, as we approach 2026, it has grown extremely harsh. Recent in...
In the Indian enterprise landscape, Artificial Intelligence has transitioned at an astonishing pace from being a “science project” to “a boardroom expectatio...
In beauty and personal care retail, the moment of truth doesn’t happen in a boardroom or a marketing presentation; it happens inside the store, during a conv...
What Is Secondary Sales Visibility? Secondary sales visibility is the ability to track product movement from distributors to retail outlets in near real time...
In the high-stakes world of field sales and distribution, the “last mile” is often the most expensive and the most complex. For brands in the FMC...
In FMCG, strategy rarely fails on paper. It fails quietly on the shop floor. Sales plans are clear. Beats are defined. Reports show full outlet coverage. Yet...
In FMCG, CPG, and distribution-driven businesses, investing in technology is always about results, not tools. One of the first questions leaders ask before i...
In the high-stakes world of Consumer-Packaged Goods (CPG), the distance between a warehouse and a retail shelf isn’t just measured in miles; it’s measured in...
Your sales team huddles over dashboards brimming with live stock levels, route snags, and promoter stats; frozen in debate over yesterday’s data as riv...
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