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In beauty and personal care retail, the moment of truth doesn’t happen in a boardroom or a marketing presentation; it happens inside the store, during a conv...
In FMCG, sales conversations often start with an impressive number: primary sales. Dispatches look strong, targets appear met, and reports show growth. But a...
In the high-stakes world of field sales and distribution, the “last mile” is often the most expensive and the most complex. For brands in the FMC...
In FMCG, strategy rarely fails on paper. It fails quietly on the shop floor. Sales plans are clear. Beats are defined. Reports show full outlet coverage. Yet...
In FMCG, CPG, and distribution-driven businesses, investing in technology is always about results, not tools. One of the first questions leaders ask before i...
In the high-stakes world of Consumer-Packaged Goods (CPG), the distance between a warehouse and a retail shelf isn’t just measured in miles; it’s measured in...
Your sales team huddles over dashboards brimming with live stock levels, route snags, and promoter stats; frozen in debate over yesterday’s data as riv...
Imagine a circuit breaker that’s been under constant load for five years. It’s warm to the touch, humming with an audible strain, and on the verge of a catas...
Imagine a flagship beverage brand watching $2 million evaporate in a single quarter, not because of a marketing failure, but because their warehouses were ch...
Introduction: Distribution Problems Are Usually System Problems In FMCG and FMEG distribution, problems rarely start with people. They usually start with sys...
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